Evaluation Question 3: What have you learned from your audience feedback?

Who was my audience?

The first thing that I learnt from my audience feedback was who my audience was. I used a survey to figure this out. This was one of the earliest pieces of audience feedback on my blog. I have examined that in this PowToon video.




Once I had these numbers, I looked at other magazines same audiences and compared it to my own. This validated my survey as, in most instances, the results were similar. This is the emaze presentation where I did this. As you can see, this taught me a fair amount about who my audience was.




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I then validated my understanding of that by creating several graphics for myself to represent the people I was appealing to and who they were. This meant that my audience feedback had taught me which sort of person I was appealing to and I was demonstrating that.

This was a moodboard to show the aesthetics of my target audience and to represent them through a series of images. I felt that this encapsulated the type of person I was trying to appeal to very well.

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These were created as profiles to represent potential individuals who would enjoy my product. Whilst the first two belong to my primary audience, I also learnt that I had a secondary audience who I should also consider as well.

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I created a drawing of a potential reader and included the features that would make her a potential reader. I felt that this drawing represented the ideal individual that I was appealing to - unlike the profiles which represented more realistic individuals. Once more, this demonstrated and consolidated what I had learnt about my T.A. 

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 I created this to summarise what I had learnt. This has everything that my survey told me and everything I learnt from it. It represents who my audience and what groups they belong to. This greatly demonstrates my understanding of my audience.

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How did I appeal to them?

My research didn't just tell me who my audience were, it also taught me how to appeal to them and what they liked. I spent time before and after construction asking my audience for their opinions on things through surveys and interviews. I created this Prezi to summarise what my audience told me and what I learnt from their feedback. 

I also created this to demonstrate how it has affected my products visually and showcase the changes and the choices made based off of the feedback that my audience gave me on each of my products.






Conclusion:

Over the course of making my product, I have learned that my audience consists of 26-30 year old engaged rich women and I have learned what they like and don't like in products. I have then based my products off these changes and learnt to make products which suit them. I have expressed all of the ways in which they gave their opinion in the Prezi and Emaze power points that I made and I feel accomplished from the research that I have done.