This is the reader profile I created that looks at which groups my target audience belongs to and summarises these traits in an easy and succinct way. I can refer back to this when I am creating my product. I have also created another moodboard on the left hand side of the image to visually represent the statistics that I had found. Within this moodboard, I have used bridal gowns to represent that they are brides, women to represent that my they are female, designer brands to represent the fact that they are rich ect. I am starting to build up a lot of resources on who my target audience are.
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