Tuesday, 17 October 2017

Deconstruction: 12



The masthead is written in a straight serif font which gives it a semi-formal tone. It is also heavily spaced so that the board looks fuller. It is placed on a red background which makes the white text stand out more heavily. This red background also contrasts with the cold blue tones of the image which attracts the eye and creates visual interest. In the image, a woman is laying across a couch. She is styled and posed to look attractive. The image has been edited so that it is monochromatic and this makes it more formal and serious. Finally, the layout of the page has been done in a way that makes it very powerful and interesting. The uneven divide between the two sections obeys the rule of thirds and the text placement is evenly spaced and fills the board nicely.

What can I take away from this?

Spacing out fonts can be used to fill a page more effectively and this makes the board seem fuller. Additionally, using the rule of thirds and having an aspect of the board be off centre will create visual interest and encourage visual exploration. Finally, I could consider using contrasting colours in my products to attract attention however I don't know if this is suited to my genre as it tends to be more aesthetically pleasing.

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