Sunday, 3 September 2017

Institution Research: Audience Feedback

The survey results came back and NEXA publishing won easily.


I believe that this was because it is catchy and easy to remember as there are only two short syllables in NEXA. Though the word has no meaning, it is a catchy sound and it is unique. Due to it being both unique and catchy, this name will help create brand recognition and therefore I could build a strong business off the back of this name. 



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