Thursday, 14 September 2017

Deconstructions: 3



In this deconstruction, I looked at a Belle Bridal front cover. I first looked at the masthead. It obeyed conventions by being behind the brides head and bringing her forward. The font is a formal serif font which matches expectations and obeys typical conventions. The font has a slight curl to it which makes it more feminine and interesting. The model is a conventionally attractive young woman with natural makeup. Her face is partially obscured but an invitational expression can still be seen. This adds to the romantic theme of the cover. She wears a wedding dress and the focus is on the prop. It covers her face to add a sense of mystery and the flowers add a sense of femininity.  The plain background ensures that the focus is one the main image and the sell lines and those sell lines are all regionally related. There's a range of fonts and contrasting black and white text to make each sell line stand out and to create visual interest.

What can I take away from this?

This shows how props can be used to create additional interest. This is one way I could use my prop. It also reinforces the idea that natural makeup is a normal convention. It also tells me that I should put my model in front of the masthead to bring her forward and draw attention to her.

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