In this, I looked at a national magazine, People, in comparison to a regional magazine, Vibe, to see what the main differences were. This will allows me to see which traits are specific to regional magazines.
To summarize what I noticed:
- The national magazine uses celebrity models, the regional uses (presumably) locals
- The national magazine uses multiple sub images, the regional is minimalist
- Regional magazines use less sell lines
- The regional magazine uses lowercase sell lines whilst the national uses uppercase
- Regional magazines have a more limited color scheme
- The regional masthead stays the same color whilst the national changes
- National is monthly, regional is seasonal
- National magazine has a more uniform layout
- All regional photos were taken in a photo-shoot, no candids
- National magazines report national news, regional magazines must stay relevant to the region
- Regional magazine uses a editors note
- National magazines have more content
- The national magazine uses multiple sub images, the regional is minimalist
- Regional magazines use less sell lines
- The regional magazine uses lowercase sell lines whilst the national uses uppercase
- Regional magazines have a more limited color scheme
- The regional masthead stays the same color whilst the national changes
- National is monthly, regional is seasonal
- National magazine has a more uniform layout
- All regional photos were taken in a photo-shoot, no candids
- National magazines report national news, regional magazines must stay relevant to the region
- Regional magazine uses a editors note
- National magazines have more content
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