Tuesday, 29 August 2017
Competition Research: Initial Research
In this Powtoon I have explored which magazines I feel that I am competing with and why. I also looked at potential ways in which I could beat these magazines. I acknowledged that Belle Bridal and BRIDES magazines - along with being a source of inspiration - are my competitors. I need to adjust pricing and content in order to be succeed over my competition.
What I have decided is that the price of my magazine should be 3.99 but I may have a lower price for the digital edition. Additionally, I can showcase a mix of luxury and affordable items to appeal to a range of audiences. Finally, I will appeal over BRIDES by virtue of being a regional magazine. These factors will help me greatly.
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