Aims:
Reflections: I created my survey to learn the key things about my target audience on SurveyPlanet. The way I did this was by asking questions about the survey taker such as age and gender and then, at the end, asking if they would be interested in a regional bridal magazine. Once I have collected enough results, I will delete the responses that say "no" and would not be interested and then only have the results of those who would be. I can then examine what shared qualities they have and see which age group, which gender ect. would be most interested and cater to them.
The first question focuses on age group. I tried to narrow down the categories so that there is only a 5 year gap between each, excluding the first two. This question will give me results as to which age group I should tailor my magazine too. I am expecting the results to show that older people are more interested. I am specifically expecting the 20-25 and 26-30 categories to be interested in a bridal magazine. This will be something to consider when I'm looking at the complexity of language I choose and the length of articles. It will also adjust the maturity of the pages.
Secondly, I looked at gender. I am aiming to get an even split of men and women taking this survey so that I can accurately measure which gender would be most interested. I am expecting this question to greatly favour women as I cannot see many men being interested in this genre. This will affect colour choice and language choice.
This question interests me greatly. I expect that the majority of readers will be engaged though it will be interesting to see how many are not. I may have an audience who is single and dreaming, single wedding planners may look at magazines like this. I may have an audience of people in a relationship who are hoping to be proposed to or are thinking of proposing. This will be something to consider when choosing what sort of articles to include.
This question came with a warning as I did not want to offend survey takers. I expect some people will skip this question. I expect that many people who are interested in bridal magazines will belong to a higher social group although I am not confident in this belief. It may be an even split. The results of this question will affect the contents of the magazine and how much I focus on luxury weddings. If my audience is particularly rich, I will focus on selling them high end products but if they are poorer then I will not.
This is closely linked to the question that follows it.
These tell me about the personal lives of my readers. It tells me how much disposable income they are likely to have and, importantly, tells me how much free time they will have. This will affect my article choices and would, if this were a real magazine, affect the advertisements that I would run.
This question exists to ensure that all of my respondents are from the area as this magazine is only aiming to appeal to North East citizens. I should not receive any feedback from users outside of the North East as I am only sending this survey to people I know and therefore it is controlled. However, I will remove any responses from those outside of the North East.
This question features a drop down menu that allows the user to select their home. This means that I can include sell lines regarding specific areas and see where a bridal magazine would be most popular. If all respondents from Huddersfield claimed to be interested in a bridal magazine, then it may be wise to include articles specific to Huddersfield. This question may not be 100% accurate as most respondents will be from Durham or Sunderland as that is the majority of people I know.
This question allows me to explore my readers individual views surrounding marriage. I am expecting them to be certain that they want to be married but I would like to see if there is a portion of my audience who is still unsure and looking for persuasion. This would affect my article choice greatly.
These two questions will affect my viral marketing and which social media sites I will reference and advertise on my webpage or in my magazine. I will only reference the most popular of the results. This also tells me a little about the type of person reading my magazine. Regular Instagram users tend to be vain. Those who have used MySpace will be more familiar with technology as they will have been on the internet for a long time.
This is the final question, used to weed out those who are not relevant and see who my target audience is. This survey is quite simple and tells me how to tailor my magazine to the right people.
I will check back next week and examine my results.
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